ANTEENA
Brand Background
Anteena is made of two words which are “Teenager” and “Antenna”. Anteena started up by 5 teenage founders in 2020. Under the society of information explosion, we absorb information and response rapidly. Thus, Antenna is taken as the brand name inspiration because of the characteristic that process input and output sensitively.
Anteena focuses on functional and durable modern wear which takes inspiration from different international issues. The ultimate goals of Anteena are to attract consumer attention to the society, deliver the message behind to people in the fast spread and stimulating critical thinking.
The FW2021 collection of Anteena named “A-C 2020” is inspired by Covid-19. The design background, material are targeted designed for this scenario of pandemic. We hope that consumers will be linked up by the products because of the message delivered to pay attention to the society and the world.
Philosophy
Under globalization, people are affected by different international issues. Therefore, we need to highly concerned about the current affair and quickly response to the event such as gender equality, pandemic and human rights.
Drawing attention to the current affair and stimulating people’s thinking are the main purposes delivered to the market. Bringing meaningful messages that people may not be aware toward daily lives through the Anteena’s collections to achieve the ultimate goal.
International events will be the main inspiration of the collections. Anteena is trying to connect people all around the world to notice the issues and tactic or relief the problems.